In my previous Weekend Reflection I emphasised that respect or honour towards one another, whether in person or on social media, is important. However, what it doesn\u2019t mean is that everything must be about the person (or you). The difficult conversations and situations build character if you work through it.<\/p>\n
The future of the advertisement industry is content marketing, or rather content marketing is starting to slowly throttle the advertisement industry. The other more familiar strategy that summarises this thought perfectly for me is the Freemium price strategy, which entails the product or service being free as starting-place.<\/p>\n
In other words, what I\u2019m emphasising the entire time is that the starting-place must be the other person\u2019s or client\u2019s needs with associated value addition.<\/p>\n
However, something that is ironic to me is the fact that while dynamic businesses are increasingly moving towards free value addition as starting-place, the world is increasingly becoming more politically correct in order to accommodate a minority group. For example the company with 50\u00a0000 employees that amends a policy in order to accommodate the 17 people with their thin skins because they took exception.<\/p>\n
What I\u2019m trying to say is the following: Because you as person have value, it doesn\u2019t give you a licence to make everything about you<\/em>. Don\u2019t miss a character developing opportunity because your skin is slightly thin. It is exactly the painful and uncomfortable discussions that will make the skin thicker. A good character is your foundation for success.<\/p>\n In last week\u2019s interview with Dr Dirk Koekemoer, it was really inspirational for me how he is making the world a better and healthier place. He has an outwards focus, but in the process he is healing people and creating work, whilst being rewarded financially.<\/p>\n <\/p>\n REMEMBER!<\/strong><\/p>\n – Listen to my latest interview with Dr Dirk Koekemoer, founder of the biomedical company eMoyo. Click here<\/a><\/p>\n