Every business has a story – one of courage, dreams and a touch of South African determination. When people pack their bags and set out for new horizons, they carry more than belongings: they carry creativity, culture and heart. AfriForum Worldwide believes these stories deserve to be told. Through our Business in the Spotlight series, we celebrate South African businesses who bring a sense of “home” to every corner of the world, where language, heart and service still go hand in hand.
This week we take you to Canada, where Kuland Trading offers you high-quality sporting and outdoor goods, from premium footwear to exceptional rifle optics, at affordable prices.
Read more about Kuland Trading
Our mission is to introduce South Africa’s finest lifestyle and outdoor products to the Canadian market while ensuring complete customer satisfaction with every purchase.
These products are designed for precision, comfort and everyday lifestyle, with a touch of South African heritage.

Businesses such as Kuland Trading show how our people take their culture, skills and entrepreneurial spirit with them, wherever they put down roots. It is these stories of adapting, building and contributing that make the World Guide so valuable – a place where South African businesses find and support each other, regardless of national borders.
Do you also have a business overseas, or do you know one that deserves to be noticed? Register it on AfriForum Worldwide’s World Guide and become part of a growing network that keeps quality, service and identity visible worldwide.
Contact us at wereldwyd@afriforum.co.za – we’d love to share your story!
Also read: Business in the spotlight: Bushveld Kiwi – AfriForum Wêreldwyd


















