There are certain flavours that instantly take you home – even if “home” is thousands of kilometres away. For many of us living abroad, it is food that particularly awakens memories, tells stories and creates a sense of belonging. In this edition of Business in the spotlight we introduce a business that does exactly that: with every bite a piece of South Africa comes alive again.
This week we take you to New Zealand, where Ruskalicious has since 2018 been baking South African rusks that are more than just a snack – it is tradition, memory and love in every piece.
Ruskalicious is a leading bakery based in Silverdale, Auckland and specialises in traditional South African rusks. Since our humble beginnings in 2018, we have become a haven for those seeking a delicious blend of heritage and childhood memories.

Read more about Ruskalicious
Experience the richness of South African baking with Ruskalicious.
Taste the tradition, feel the love and share in the joy that comes with every rusk!
We provide an unparalleled selection of quality rusks, an easy shopping experience, expedited shipping offers and exceptional customer service.
Check out our products today!
Businesses such as Ruskalicious show how our people take their culture, skills and entrepreneurial spirit with them, wherever they put down roots. It is these stories of adapting, building and contributing that make the World Guide so valuable – a place where South African businesses find and support each other, regardless of national borders.
Do you also have a business overseas, or do you know one that deserves to be noticed? Register it on AfriForum Worldwide’s World Guide and become part of a growing network that keeps quality, service and identity visible worldwide.
Contact us at wereldwyd@afriforum.co.za – we’d love to share your story!
Also read: Business in the spotlight: The Lekker Store


















