Business in the spotlight: The South African’s Guide to Thriving in the Dutch Workplace

26/08/2026
| By AfriForum Wêreldwyd

Business in the spotlight: The South African’s Guide to Thriving in the Dutch Workplace

To work in a new country requires more than just a new address, an employment contract and the ability to understand the language. Every country has its own work culture – those unwritten rules about how people communicate, give feedback, make decisions and build professional relationships.

It is something that Natasha Viljoen discovered firsthand after she left South Africa for the Netherlands eight years ago.

With a background in finance and a passion for people, Natasha quickly realised that one of the biggest adjustments was not necessarily the language or the practical side of emigration, but the differences between the South African and Dutch work culture.

From her experience, and the knowledge she has gained over the years, The South African’s Guide to Thriving in the Dutch Workplace was born – a venture that helps South Africans better understand the Dutch work environment and function in it with greater confidence.

From adapting to thriving

When you move to a new country, you can be successfully settled and sometimes still wonder why certain situations at work turn out differently than you are used to.

Communication styles differ. Colleagues approach feedback differently. Hierarchy, meetings, decision-making and even the way in which professional relationships are built, may look different.

This doesn’t mean that one way is better than the other. It’s about understanding the difference and learning how to use your own strengths within a new work environment.

Natasha’s training is aimed at helping South Africans with this process.

Participants receive practical guidance to:

  • adapt more confidently to the Dutch work environment;
  • better understand cultural differences between South Africa and the Netherlands;
  • more easily recognise and handle possible misunderstandings in the workplace;
  • build stronger professional relationships with Dutch colleagues and employers; and
  • apply their own skills and experience in such a way that they do not simply adapt but can truly thrive in their new work environment.

The training is suitable for South Africans who are considering a move to the Netherlands, have just arrived or are already living and working there.

South Africans supporting South Africans

Natasha’s business is now also part of AfriForum Worldwide’s World Guide – a network where South African business and service providers are made visible and communities can support each other.

By supporting businesses like The South African’s Guide to Thriving in the Dutch Workplace, South Africans are not only supporting a business, but also someone who is using her own experience to make the path a little easier for others.

If you would like to find out more about the training or to book your place, please contact Natasha directly.

Are you a South African entrepreneur or business owner abroad? Register your business for free on AfriForum Worldwide’s World Guide and become part of a network that connects South Afrcans worldwide.

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